We, a team of 3, built this email program from the ground up and saw consistent engagement with 4MM+ emails throughout the life of Polyvore. This high impact visual treatment of Polyvore’s data was such a hit, it continued to be the highest revenue generating email with 30% higher CTR than the average email and 80% higher revenue per person for the life of the program.

Our email program contributed 20% to the daily revenue of Polyvore and even made a splash as an industry “best practice”! Our ghosting email was featured in an emma email marketing seminar as a great way to catch a user’s attention.

This is what Polyvore looks like in real life! We mixed and matched one shirt three ways for a collaboration with Lucky Magazine.

Creativity often needs an outlet away from a computer. I created by hand, in my little NY apartment, a flower wall for our New York Fashion Week event. PS: That’s me with my mouth agape and hands flailing.

Customer-facing design was only half of my job at Polyvore—communicating effectively with our advertisers and acquisition partners was integral to the health of the brand. As the sole creative person focused on revenue, I directed the concept and tone-of-voice of the company’s main presentation, a tool utilized by the sales staff to pitch and define Polyvore.

When building a product, the ability to visualize the end user is key to its ultimate success, particularly when there’s a good chance the end user is quite different from yourself. We designed a set of personas that dug into the details of who used our platform and why. They became so ingrained in the lives of the Polyvore staff that they reenacted the poses in real life!

While these didn’t inspire team photo ops, sell sheets were also a critical tool for our team as we rolled out new advertising opportunities on the site.

Emails provide another touchpoint for communicating with advertisers. Sending tips and tricks kept them engaged and active on the site, which drove a higher ROI.